Brand identity pricing packages

Basic Branding Package

  • Brand Finder

    Pre-worksheet and interview with you to define your brand. We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, competition, and more. This enables us to make a strategy so your new branding will be well-received by your audience.

  • Logo

    Variations will be tested on mockups to make sure they work in the real world. Final files include any configurations you’d need—horizontal, vertical, color, black and white, etc.

  • Colors

    The colors your brand will be known for, used in your logo. Specs provided.

  • Coordinating fonts

    Fonts are an overlooked way of making your business recognizable. A recommendation for brand fonts that coordinate with your new logo and send the right message.

  • Brand Guideline Sheet

    A simple 1-pager that shows your logo versions, color specs, and brand fonts.

Complete Branding Package

You need the basic elements above, plus a visual theme to build a recognizable brand. The most popular option for growing businesses.

  • Brand finder

  • Logo

  • Colors

  • Coordinating fonts

  • Visual theme

    To flesh out your brand, you’ll need more elements like shapes, patterns, textures, or unique photography. We’ll choose 3 touch points relevant to you (e.g. web home page, social media posts, t-shirt, info sheet, presentation cover, etc.) and mock them up to show your complete brand theme.

  • Social profile

    A profile image and banner image for your social media accounts. Ready for you to upload so you’ll look consistent online.

  • Brand Guidelines Book

    A multi-page document that details your visual identity: rules and examples for putting together your logo, colors, fonts, imagery, and messaging so you’ll know how to create new materials going forward.

Elevate Your Brand: Marketing & Sales Collateral Design

Are you ready to revitalize your brand's digital and print collateral, leaving a lasting impression on your audience? I understand the importance of cohesive branding across all platforms, and I can help you to breathe new life into your digital and print materials. Investing in elevated marketing collateral can enhance your brand's perception, drive engagement, and increase sales.

This package includes:

  • Presentation Template Design

  • Sales Sheet Template (One-Pager)

  • White Paper Template (Long Form Content)

  • 6 social media templates

  • Existing Content Redesign (Using New Templates + Supplied Copy)

Custom Package

Extra materials can be added to the Identity Package to create a Custom Package. Common items include: 

  • Presentation deck templates

  • Business cards and letterhead

  • Brochures and info sheets

  • Social media post templates

  • Signage

  • Trade show displays

  • Brand swag (t-shirts, stickers, mugs, stamps, and other fun stuff)

Not every business needs every item, so we can include only the pieces you need. Or if you’d like to wait and create these down the road as you need them, book design days or hours when you want to check some items off your list.

A note about websites:
Web design and development is a speciality in itself, so I recommend that clients hire a dedicated individual or firm for this. The firm can use the style and elements we develop in the Identity Package to create your site.

Although I love to create mockups for landing pages and websites (and have done so many times for clients), bringing them to live needs to be done by someone else.