portfolio

Hi, my name is Bine and I' am currently based in beautiful Amsterdam. I studied graphic design, and worked in multiple environments from small studios to large agencies and on my own across Europe, and the United States. My design process relies on research and strategy as well as gut feelings and trying to bring some fun into what I do.
I believe variety is the spice of life! My work showcases my versatility and ability to work on a variety of projects. Feel free to take a look and learn more about what I do.

Sales and Marketing Collatoral

Zenreach is a technology company based in San Francisco. It produces marketing software used by businesses that allows customers to access public WiFi. For Zenreach, I worked on numerous marketing projects including brochures, landing pages, web banners, powerpoint slides, flyers, trade show banners and much more.

For each project I followed the brands visual style guide to ensure brand consistency throughout all collateral material.

Yarin Mera — Product Designer at Zenreach in San Francisco

I had the opportunity to work with Bine at Zenreach. She always delivers her work on time. She’s always open to receive and provide feedback, she’s creative, responsable and collaborate with others. I wouldn’t hesite to work with her again!

services

  • A key part of brand design is the creation of the foundational design elements that make up a brand’s visual identity.

    From your logo and color scheme to your typography and photography, each element should be created as part your brand’s look and feel.

    Your website, marketing collateral, and social media profiles are where your brand’s visual identity comes to life in an interplay of brand design elements.

  • Marketing collateral is any media material used to promote a company’s products or services. This includes everything from print materials like posters and flyers to digital content like catalogs, sales decks, newsletters and more.

  • To be successful in a retail environment, packaging design must trigger the consumer. In addition, it should be recognizable, clearly communicate the selling points and be well scalable across products & categories.

  • Digital design refers to the creation of digital products, like websites, social media content, newsletters banner ads etc.

    These digital assets take into account the device size, interactivity, user-experience and formatting to create seamless digital experiences.

  • Advertisements, brochures, magazines, flyers, books, posters you name it. I create visual content to communicate your messages.

Brand Identity Design

Terramar is an archaeological and historical museum on Bonaire in the Caribbean. 

They shared with me some of their lovely archaeological artifacts which quickly gave me the idea to somehow incorporate them into the logo. The result was a simple, clean, and modern brand identity.

Through a combination of beautiful artifacts, fascinating stories and fun interactive experiences, history comes to life at this Museum.

Rebranding

Your brand values need to evolve along with your brand.

Brands go through a rebranding process pretty often. On average, a company rebrands every 7-10 years. And it makes sense because, over the course of a decade, a lot can change for your brand:

Have your customers changed?

Do you want your customers to change?

How has your market changed?

Have you changed?

Logo redesign is often the first thing a company does in its rebranding process to show customers it’s different.

Below you see a glimpse into into the creative design process

For marker.io I was asked to do a rebranding in order to bring the relatively young brand to the next level.

The end result is a monogram logo. Monograms are commonly used to represent the initials of a business. It is simple, yet strong and recognizable. In this case the logo symbol also servers as a design element across marker’s website and social media profiles.

Get in touch :)

If you are interest in working together, have any questions or simply want to say hi – please feel free to contact me. I can show you my best cases, but that might not be the best case for you. I prefer to hear your story so I can send you relevant work.

listen

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understand

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analyze

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collect

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feel

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create

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communicate

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guide

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listen 〰️ understand 〰️ analyze 〰️ collect 〰️ feel 〰️ create 〰️ communicate 〰️ guide 〰️

Since I have worked as a graphic designer for many years, I have had the opportunity to to explore and work on a variety of projects and mediums. Logo design, posters, brochures, web banners, playbooks, web pages and many more.

I do have my limits, but I want to say I have tackled many different design tasks successfully and still love pushing myself to create something new me.

Packaging Design is one my favorite fields as it is more than just looks. It's about function and form working seamlessly together to deliver value to both consumers and businesses.

Making sure the information architecture works as it should and fits the often times limited space can be challenging.

In an endless sea of products, standing out is essential. Packaging design allows a product to differentiate itself from competitors.

Brand identity

I view identity design as solving a puzzle, and I love a challenge. A brand’s visual theme, logo, and messaging need to contribute to the business success, not just beautify the universe.

I always kick off the brand identity project by giving the client homework: a worksheet with short-answer questions. It’s an efficient way to help me get to know the brand and the exercises help the client give language to aspects of their business they maybe haven’t articulated before. The answers serve as a creative brief we can refer back to. 

Reading the responses is one of my favorite parts of a project. It’s as if the brand becomes my new friend. I always get excited and start picturing how the company could really shine.